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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

Damaged to Dazzling in Every Wash

Before
After

After

How to use?

faqs

Frequently Asked Questions

Is this shampoo color-safe?

Yes, it’s safe for color-treated and chemically-processed hair.

Will this help with damaged, fragile hair?

Absolutely! The collagen and 18-MEA work to restore and repair hair structure.

How often should I use it?

2–3 times a week or as needed.

Can men use this combo?

Yes, suitable for all hair types and genders.

What does it smell like?

A soft, fresh floral scent that lingers beautifully.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!