Shea retention therapy Let’s understand the cuticle according to hair science
Shea Retention Therapy acts on the innermost layer of damaged cuticles caused by environmental factors & chemical treatments. This hair care treatment retains softness, moisture, elasticity, and shine by protecting and repairing the cuticle and gives a chance to retain nutrients in hair.
- Repair dry, frizzy & damaged hair
- Reduces split ends by 99%
From Dry To Glossy
How to begin your Shea Retention Regime?
- Cleanse – Shea Retention Shampoo
- Hydrate – Shea Retention Conditioner
- Deep Nourishment – Shea Retention Butter Mask (Use 1-2 times a week)
- Protect & Strengthen – Shea Retention Hair Oil
- Refresh & Style – Shea Retention Hair Injector Spray
Frequently Asked Questions
Who is the Shea Retention Series best suited for?
The Shea Retention Series is ideal for dry, frizzy, and damaged hair, providing deep hydration, repair, and nourishment.
Are these products safe for color-treated hair?
Absolutely! The Shea Retention Series is free from sulfates and harsh chemicals, making it safe for color-treated and chemically processed hair.
Will these products help with split ends and breakage?
Absolutely! The shea butter, vitamin E, and essential oils work together to strengthen hair, reduce breakage, and minimize split ends.
How often should I use the Shea Retention Hair Butter Mask?
Use it 1-2 times a week for deep conditioning and intense hydration, especially if your hair feels dry or brittle.
Do these products work for all hair types?
While specially formulated for dry, frizzy, and damaged hair, the Shea Retention Series benefits all hair types needing extra moisture and nourishment.
Are the products sulfate- and paraben-free?
Yes! Our formulas are free from sulfates, parabens, and phthalates, making them safe for color-treated and chemically processed hair.
The BG Promise
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Cruelty-free
We love animals. They don’t test our products.
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Science driven
If it doesn’t work, it doesn’t make the cut.
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Eco-friendly
Beauty shouldn’t cost the planet. With us, it doesn’t.
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Proven efficacy
Inspired by nature, backed by science.
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Performance-tested
Every product is tested, proven and ready to slay.
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No-nonsense results
Results over hype. Period.
