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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Step 1: Wet hair thoroughly and apply Shea Wavy Curl Shampoo. Massage gently into the scalp and rinse well.
  • Step 2: Apply Shea Curl Conditioner to damp hair, focusing on mid-lengths and ends. Leave on for 2–3 minutes and rinse.
  • Step 3: While hair is damp or dry, apply a few drops of Shea Retention Hair Oil from mid-lengths to ends. Leave in.
  • Step 4: Apply Shea Leave-In Moisturizer evenly through damp hair. Scrunch curls gently and let them air dry or diffuse. No rinse needed.

Tip: Use the shampoo and conditioner 2–3 times a week. Use the oil and leave-in daily or as needed for extra hydration, frizz control, and shine.

faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, all four products are color-safe and free from harsh sulfates and parabens.

Will it weigh down my curls?

No. All products are lightweight and specially formulated for curly hair to maintain volume and bounce.

Can this combo help repair damaged curls?

Absolutely! The combination of shea butter, keratin, and amino acids helps strengthen, repair, and restore curl health.

Does the Leave-In Moisturizer offer strong hold?

No, it provides light, flexible hold (30% gel) for definition without crunchiness.

Is this suitable for kids?

Yes, it’s gentle and safe for children with curly or frizzy hair.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!