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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Step 1: Wet hair thoroughly and apply Shea Wavy Curl Shampoo Massage gently, then rinse well.
  • Step 2: Apply Shea Curl Conditioner to damp hair. Focus on mid-lengths and ends. Leave on for 2–3 minutes and rinse.
  • Rinse thoroughly.
  • Step 3: While hair is damp or dry, apply a few drops of Shea Retention Hair Oil from mid-length to ends. Leave in.
  • Step 4: Take a small amount of Shea Leave-In Moisturizer and apply evenly through damp hair. Scrunch curls and air dry or diffuse. No rinse needed.

Tip: Use shampoo and conditioner 2–3 times per week. Use the leave-in and oil daily or as needed for moisture and frizz control

faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, all products are color-safe and free from harsh chemicals.

Will it weigh down my curls?

No. All formulas are lightweight and designed for curly textures needing volume and bounce.

Can this combo help repair damaged curls?

Absolutely! With keratin, shea butter, and amino acids, this combo restores strength, shine, and hydration.

Does the Leave-In Moisturizer have strong hold?

It provides minimal hold (20% gel), enough to define curls without stiffness.

Is this suitable for kids?

Yes, it’s gentle and suitable for all ages with curly or frizzy hair.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!