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Shea retention therapy Let’s understand the cuticle according to hair science

Shea Retention Therapy acts on the innermost layer of damaged cuticles caused by environmental factors & chemical treatments. This hair care treatment retains softness, moisture, elasticity, and shine by protecting and repairing the cuticle and gives a chance to retain nutrients in hair.

  • Repair dry, frizzy & damaged hair
  • Reduces split ends by 99%

From Frizzy to Fabulous Curls

Before
After

After

How to use?

  • Step 1: Wet hair and apply Shea Wavy Curl Shampoo. Massage into the scalp and roots, then rinse.
  • Step 2: Apply a generous amount of Shea Retention Hair Butter Mask to clean, damp hair. Work through from roots to ends.
  • Step 3: Leave the mask on for 10–15 minutes for deep conditioning.
  • Step 4: Rinse thoroughly and style as desired. Use 1–2 times a week for best results.
faqs

Frequently Asked Questions

Is this combo safe for colour-treated hair?

Yes, it’s safe and gentle for colour-treated hair and enhances hair health.

Does it reduce frizz and dryness?

Absolutely! Shea butter and oils work together to hydrate and tame frizz while strengthening strands.

Will it weigh my curls down?

Not at all! Both products are formulated to nourish without heaviness—perfect for curly and coily hair.

How often should I use these?

Use the shampoo 2–3 times a week and the mask 1–2 times a week for optimal results.

Can this combo help revive damaged curls?

Yes! The mask repairs damage while the shampoo restores moisture and bounce to tired curls.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!