The Science of Perfect Curls
Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.
Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.
- Replenishes lost lipids to restore the natural curl barrier
- Strengthens the cuticle for defined, frizz-free curls
- Seals in hydration without weighing curls down
- Repairs damage for softer, bouncier curls
Damaged to Dazzling in Every Wash
How to use?
- Wet your hair thoroughly.
- Apply a generous amount of shampoo, lather, and massage gently into your scalp.
- Rinse thoroughly. Repeat if needed.
- Follow up with Shea Retention Conditioner & shea hair oil for best results.
Frequently Asked Questions
Is this shampoo safe for color-treated hair?
Yes, it’s formulated to be safe for color-treated and chemically processed hair.
Will it repair damaged hair?
Absolutely! The 18-MEA and collagen work together to repair and strengthen damaged strands.
How often should I use this shampoo?
Use 2-3 times a week or as needed based on your hair type and condition.
Is it sulfate-free?
Yes, this shampoo is free from sulfates, parabens, and silicones.
Can men use this shampoo?
Yes, it’s suitable for all hair types and genders
The BG Promise
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Cruelty-free
We love animals. They don’t test our products.
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Science driven
If it doesn’t work, it doesn’t make the cut.
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Eco-friendly
Beauty shouldn’t cost the planet. With us, it doesn’t.
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Proven efficacy
Inspired by nature, backed by science.
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Performance-tested
Every product is tested, proven and ready to slay.
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No-nonsense results
Results over hype. Period.
