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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Step 1: Wet hair thoroughly and apply Shea Wavy Curl Shampoo. Gently massage into scalp and roots. Rinse well.
  • Step 2: Apply a generous amount of Shea Retention Hair Butter Mask to clean, damp hair. Work through lengths and ends.
  • Step 3: Leave the mask on for 10–15 minutes for intense repair. Rinse thoroughly.
  • Step 4: Apply a few drops of Shea Retention Hair Oil to damp or dry hair. Focus on ends. Leave in and style as desired.

Tip:Use shampoo 2–3 times a week, mask 1–2 times a week, and oil daily or as needed

faqs

Frequently Asked Questions

Is this combo safe for colour-treated hair?

Yes, all three products are colour-safe and enhance overall hair health.

Does it reduce frizz and dryness?

Absolutely! The combo targets dryness and frizz at every step—from cleanse to seal.

Can I use the oil daily?

Yes, it’s lightweight enough for daily use on damp or dry hair.

Can this combo revive damaged curls?

Definitely. The deep conditioning mask and nourishing oil work together to repair and strengthen curl structure.

Will it weigh down my curls?

Not at all. The formulas are designed to hydrate and define without heaviness.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!