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Shea retention therapy Let’s understand the cuticle according to hair science

Shea Retention Therapy acts on the innermost layer of damaged cuticles caused by environmental factors & chemical treatments. This hair care treatment retains softness, moisture, elasticity, and shine by protecting and repairing the cuticle and gives a chance to retain nutrients in hair.

  • Repair dry, frizzy & damaged hair
  • Reduces split ends by 99%

From Dull to Dazzling

After
Before

After

How to use?

faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, it is formulated to be gentle and safe for color-treated hair.

How often should I use it?

Use the shampoo and mask 2-3 times a week and the oil daily or as needed.

Will this help with dryness and frizz?

Absolutely! The combination of shea butter, argan oil, and avocado oil deeply hydrates and tames frizz.

Can the hair mask weigh my hair down?

No, the formula is designed to hydrate without making your hair greasy or heavy.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!