The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

Damaged to Dazzling in Every Wash

Before
After

After

How to use?

  • Wet your hair thoroughly and apply a generous amount of Shea-18 MEA Collagen Therapy Shampoo to your scalp. Massage gently and rinse. Repeat if needed.
  • Towel-dry your hair and apply a few drops of Shea Retention Hair Oil evenly from mid-lengths to ends for intense nourishment.
  • Leave the oil in for long-lasting hydration and smoothness. Style as usual!
faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, it’s formulated to be safe for color-treated and chemically processed hair.

Will it repair damaged hair?

Absolutely! The 18-MEA, collagen, and shea butter work together to restore and strengthen damaged strands.

How often should I use this combo?

Use the shampoo 2-3 times a week and apply the oil daily or as needed for extra shine and hydration.

Can this oil help with split ends?

Yes, it helps to reduce and prevent split ends by deeply nourishing and protecting the hair.

Can men use this combo?

Yes, it’s suitable for all hair types and genders!

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!