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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Wet your hair thoroughly and apply Shea Wavy Curl Shampoo to your scalp. Massage gently and rinse.
  • Apply a few drops of Shea Retention Hair Oil to damp or dry hair, focusing on the mid-lengths and ends. Leave in for a smooth, shiny finish.

For best results, use daily or as needed for hydration and curl definition.

faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, it is designed to be gentle and safe for color-treated hair.

Does it help reduce frizz?

Absolutely! The shea butter and argan oil work together to control frizz and boost curl definition.

Can I use the hair oil on oily hair?

Yes, use sparingly on the ends of your hair to prevent weighing it down.

How often should I use this oil?

Use daily or as needed for extra shine and hydration.

What does the fragrance smell like?

It has a fresh, creamy scent that’s light and pleasant.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!