The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Dry to Divine

Before
After

After

How to use?

  • Wet your hair thoroughly.
  • Apply a generous amount of Shea Wavy Curl Shampoo to your scalp, massage gently and rinse.
  • After shampooing, apply Shea Retention Wavy Curl Conditioner generously to damp hair.
  • Focus on mid-lengths and ends.
  • Leave for 2-3 minutes, then rinse thoroughly.
  • For best results, follow with the Shea Retention Curl Leave-In Moisturizer.
faqs

Frequently Asked Questions

Is this shampoo safe for colour-treated hair?

Yes, it is designed to be gentle and safe for colour-treated hair.

Does it help reduce frizz?

Absolutely! The shea butter and argan oil work together to control frizz and boost curl definition.

How often can I use this shampoo?

It’s gentle enough for daily use, but 2-3 times a week is ideal for most curly hair types.

Is it sulphate-free?

Yes, our formula is free from sulphates, silicones, and parabens.

Can this shampoo be used on chemically-treated hair?

Yes, it’s safe and effective for chemically-treated hair.

What does the fragrance smell like?

It has a fresh, creamy scent that’s light and pleasant.

Will this shampoo weigh my hair down?

Not at all! The lightweight formula hydrates without leaving residue.

Can men use this shampoo?

Absolutely! This shampoo is designed for all genders and works equally well on men’s curly, coily or frizzy hair.

Does it help with scalp health?

Yes, the aloe vera extract in the formula soothes and nourishes the scalp.

What’s the best way to store the shampoo?

Store it in a cool, dry place away from direct sunlight for maximum freshness.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!