The Science of Perfect Curls
Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.
Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.
- Replenishes lost lipids to restore the natural curl barrier
- Strengthens the cuticle for defined, frizz-free curls
- Seals in hydration without weighing curls down
- Repairs damage for softer, bouncier curls
From Frizz to Fabulous
How to use?
- Take a small amount of Shea Curl Retention Leave-In Moisturizer in your palm.
- Apply evenly to damp or towel-dried hair, focusing on the lengths and ends.
- Scrunch your curls gently to enhance definition and let them air dry or diffuse.
- Style as desired—no need to rinse!.
Frequently Asked Questions
Is this product suitable for very dry hair?
Yes, the high cream content deeply moisturizes and revives dry curls.
Can I use it with other styling products?
Absolutely! It pairs well with any curl-enhancing product.
The BG Promise
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Cruelty-free
We love animals. They don’t test our products.
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Science driven
If it doesn’t work, it doesn’t make the cut.
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Eco-friendly
Beauty shouldn’t cost the planet. With us, it doesn’t.
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Proven efficacy
Inspired by nature, backed by science.
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Performance-tested
Every product is tested, proven and ready to slay.
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No-nonsense results
Results over hype. Period.
