The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Unruly to Radiant

Before
After

After

How to use?

  • Cleanse with Shea Wavy Curl Shampoo
  • Nourish & detangle curls with Shea Retention Curl Wavy Conditioner
  • Deep hydration with Shea Retention Curl Leave-In Moisturizer 60% Cream & 40% Hold Gel
faqs

Frequently Asked Questions

Can I use this product daily?

Yes, it’s gentle and lightweight for everyday use.

Does it weigh curls down?

Not at all! The balanced formula adds hydration and hold without residue.

Will this leave my hair crunchy?

No, the cream and gel combination ensures a soft, natural hold.

Can men use this moisturizer?

Absolutely! It works for all genders with curly, coily, or frizzy hair.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!