The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Cleanse with Shea Wavy Curl Shampoo
  • Nourish & detangle curls with Shea Retention Curl Wavy Conditioner
  • Deep hydration with Shea Retention Curl Leave-In Moisturizer 80% Cream & 20% Hold Gel
faqs

Frequently Asked Questions

Can this be used on very fine curls?

Yes, it provides hydration without weighing down finer curl types.

Will it leave my hair greasy?

No, the lightweight cream absorbs easily for a grease-free finish.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!