Cookie Policy
Effective Date: June 22, 2026  
Last Reviewed: June 22, 2026 

This Cookie Policy ("Policy") explains how Beauty Garage Limited ("we", "us", "our") uses cookies and similar tracking technologies on beautygarage.com and our associated mobile applications (together, the "Platform"). It should be read alongside our Privacy Policy and Terms and Conditions. This Policy has been prepared with reference to the Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the Digital Personal Data Protection Rules, 2025 ("DPDP Rules").

What Are Cookies
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website or use an application. They allow the website to recognise your device, remember your preferences and actions, and provide a more personalised and functional experience on subsequent visits.

In addition to cookies, we may also use similar tracking technologies including pixel tags (also called web beacons or clear GIFs), which are small transparent images embedded in web pages or emails that help us understand user behaviour; local storage objects, which store data on your device for longer durations than session cookies; and software development kits (SDKs) embedded in our mobile application that perform functions similar to cookies.

Throughout this Policy, we use the term “cookies” to refer collectively to all of these technologies unless otherwise specified.

Why We Use Cookies
We use cookies to make our Platform work as you expect; to remember your preferences and login status so you do not have to re-enter information on every visit; to understand how our Platform is used so we can improve it; to show you relevant advertising and measure the effectiveness of our marketing campaigns; and to keep our Platform and your account secure.

Categories of Cookies We Use
Strictly necessary cookies: These cookies are essential for the Platform to function. Without them, core features such as adding items to your cart, logging in to your account, completing checkout, and accessing secure areas of the Platform would not work. They do not collect any information about you that could be used for marketing purposes.

Strictly necessary cookies are active by default and cannot be switched off. They are typically set in response to your actions, such as setting your privacy preferences, logging in, or filling in a form. Your consent is not required for these cookies as they are necessary for the performance of the service you have requested.

Examples: session authentication tokens, shopping cart cookies, CSRF protection tokens, load balancer session cookies.
Duration: session-based (deleted when you close your browser) or up to 24 hours.
Functional cookies: Functional cookies allow the Platform to remember choices you have made and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we have added to our pages.
Examples: language preference, region or currency selection, recently viewed products, accessibility settings.
Duration: up to 12 months.
Consent required: yes. You may disable these via your browser settings or our cookie consent banner, but doing so may affect your experience on the Platform.
Performance and analytics cookies
These cookies help us understand how visitors interact with our Platform by collecting information in aggregated or pseudonymised form. They tell us which pages are visited most often, how users navigate through the Platform, where users drop off during checkout, and whether they encounter any errors. This information is used solely to improve the performance and usability of the Platform.
Examples: Google Analytics (_ga, _gid, _gat), heat mapping tools, A/B testing platforms, performance monitoring scripts.
Duration: up to 24 months depending on the tool.
Consent required: yes. You may opt out via our cookie consent banner or via Google Analytics opt-out tools.

Marketing and advertising cookies
Marketing cookies are used to track visitors across websites and platforms to build a profile of your interests and show you relevant advertisements on our Platform and on third-party platforms such as Google, Meta (Facebook and Instagram), and other advertising networks. They are usually set by our advertising partners and allow those partners to build a profile of your interests.

Examples: Meta Pixel, Google Ads conversion tracking, WebEngage, CleverTap push notification identifiers, retargeting pixels.
Duration: up to 180 days depending on the advertising partner.
Consent required: yes. You may opt out via our cookie consent banner. You may also opt out directly through your Google Ad Settings or Meta Ad Preferences, or through the Digital Advertising Alliance opt-out tool.

We do not use marketing cookies to build profiles on children under 18 or to serve targeted advertising to children. If we become aware that a user is below 18, all non-essential cookies for that user will be disabled.

Third-Party Cookies
Some cookies on our Platform are set by third parties whose services we use, rather than by us directly. We do not control these third-party cookies and they are governed by the privacy and cookie policies of the respective third parties. The key third-party services that may set cookies on our Platform include:
Google Analytics and Google Ads: for website analytics and advertising measurement. Governed by Google’s Privacy Policy at policies.google.com/privacy.
Meta Pixel (Facebook and Instagram): for advertising campaign measurement and retargeting. Governed by Meta’s Privacy Policy at facebook.com/privacy/policy.
WebEngage: for user engagement, push notifications, and marketing automation. Governed by WebEngage’s Privacy Policy at webengage.com/privacy-policy.
Razorpay and Gokwik: for payment processing and fraud prevention. Their cookies are strictly necessary for completing transactions.
Freshdesk: for customer support chat functionality.
We recommend reviewing the privacy and cookie policies of these third parties directly. We periodically review our third-party integrations and update this Policy accordingly.

Cookie Consent
When you visit our Platform for the first time, you will be presented with a cookie consent banner that explains the categories of cookies we use and gives you the option to accept all cookies, accept only strictly necessary cookies, or customise your preferences by category.

Your consent applies to all non-essential cookies (functional, performance and analytics, and marketing and advertising). Strictly necessary cookies do not require your consent as they are essential for the operation of the Platform.

Your cookie preferences are stored on your device for up to 12 months. You may change your preferences at any time by clicking the “Cookie Settings” link in the footer of our website. If you clear your browser cookies, your preferences will be reset and you will be asked to consent again on your next visit.

Under the DPDP Rules, 2025, consent for non-essential data processing must be freely given, specific, informed, and unambiguous. Our cookie consent banner is designed to meet these requirements. We do not use pre-ticked boxes or treat continued browsing as consent for non-essential cookies.

How to Manage and Disable Cookies
Via our cookie consent banner: You can manage your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our website. From there, you can enable or disable each category of non-essential cookie. Your updated preferences will take effect immediately.

Via your browser settings: All major browsers allow you to control cookies through their settings. You can set your browser to block all cookies, accept only first-party cookies, delete existing cookies, or be notified when a cookie is set. Below are links to cookie management instructions for the most commonly used browsers:
Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Apple Safari (desktop): support.apple.com/en-in/guide/safari/sfri11471/mac
Apple Safari (iOS): support.apple.com/en-in/HT201265
Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Please note that blocking or deleting cookies may affect your ability to use certain features of the Platform, including adding items to your cart, completing checkout, and remaining logged in to your account.
Via third-party opt-out tools: You may also opt out of interest-based advertising from participating companies through the following tools:
Google Ad Settings: adssettings.google.com
Meta Ad Preferences: facebook.com/ads/preferences
Your Online Choices (EU-based): youronlinechoices.eu
Do Not Track: Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting that your browsing is not tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Our Platform does not currently alter its behaviour in response to DNT signals, but you can use the cookie management tools described above to control tracking on our Platform.

Personal Data Collected Through Cookies
The information collected through cookies may include your IP address and approximate location, device type, operating system, and browser version, the pages you visit and the time spent on each page, the products you view, add to cart, or purchase, the links you click and the search terms you use, and identifiers used for advertising purposes (such as advertising IDs).

This information is used in accordance with our Privacy Policy. Where cookies collect personal data, that processing is governed by the DPDP Act, 2023 and the DPDP Rules, 2025. For full details on how we process personal data, please read our Privacy Policy at beautygarage.com/pages/privacy-policy.

Cookie Retention Periods
Cookie retention periods vary by type and purpose:
Session cookies: deleted automatically when you close your browser. Used for login sessions and cart functionality.
Persistent cookies (functional): stored for up to 12 months, depending on the specific cookie.
Persistent cookies (analytics): stored for up to 24 months for tools such as Google Analytics.
Persistent cookies (marketing): stored for up to 180 days for advertising and retargeting purposes.
You can delete all cookies stored on your device at any time through your browser settings. Deleting cookies will reset your consent preferences and you will be asked for consent again on your next visit.

Grievance Officer
If you have any concerns about how we use cookies or the personal data collected through cookies, you may contact our Grievance Officer:
Name
Diksha Sharma
Designation
Legal Advisor, Beauty Garage Limited
Email
legal@beautygarage.com
Postal Address
Beauty Garage Limited, Ground Floor, 17, MIDC Industrial Area, Road No. 9, Behind Tunga Paradise Hotel, Andheri (E), Mumbai – 400093, Maharashtra, India
Working Hours
Monday to Friday, 10:30 AM – 7:00 PM IST (excluding public holidays)
If you are not satisfied with our response, you may escalate to the Data Protection Board of India once it is fully constituted under the DPDP Act, 2023, or approach the appropriate consumer forum or court of competent jurisdiction.

Changes to This Policy
We may update this Policy from time to time to reflect changes in our use of cookies, our technology partners, or applicable law. When we make material changes, we will post the updated version at beautygarage.com/pages/cookie-policy with a revised effective date and, where required, seek fresh consent. We recommend reviewing this Policy periodically.

Governing Law and Jurisdiction
This Policy is governed by the laws of India. Any dispute arising from or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.

Contact Us
For any query relating to this Cookie Policy or the use of cookies on our Platform, please contact us:
Email
help@beautygarage.com
Website
beautygarage.com/pages/cookie-policy

 —  End of Cookie Policy  —

Beauty Garage Limited 
Review by qualified legal counsel is recommended before publication.