Treat

(Step 2 of 3)

Cleansing clears the way. Treatment delivers targeted care where your hair needs it most, helping restore moisture, reinforce weakened strands and improve the look and feel of damage.

THE SCIENCE OF TREATMENT

Why repair matters more in India

Hard water, pollution, UV exposure, humidity, heat styling and chemical services can gradually weaken the hair fibre. Over time, the cuticle becomes rougher, moisture escapes more easily and hair begins to feel dry, frizzy or fragile.

A targeted mask or at-home treatment goes beyond surface softness. It replenishes depleted moisture, smooths the cuticle and supports weakened areas so hair feels stronger, softer and more resilient.

There is no single treatment for every concern. Fine, thinning hair needs lightweight reconstruction, while bleached or over-processed hair may need deeper moisture and structural support. Choose according to what your hair is experiencing now.

Methodology

How to treat right

Start with clean, damp hair

Shampoo first, then gently squeeze out excess water. Hair that is dripping wet can dilute the treatment and reduce contact with the strands.

Apply where repair is needed

Divide the hair into sections and distribute the mask or treatment evenly through the mid-lengths and ends. Apply to the scalp only when the product is specifically designed for scalp use.

Give it time to work

Follow the recommended processing time. Most masks need between 3 and 10 minutes, while targeted treatments may have their own application method.

Rinse thoroughly

Use lukewarm water and rinse until the hair feels soft but not coated. Avoid overly hot water, which can leave already-dry hair feeling rougher.

Do not over-treat

More is not always better. Using a rich mask too frequently can weigh down fine hair. Match the treatment frequency to your hair’s condition and texture.

Frequency

The repair cadence

Once a week

For hair that feels generally dry, frizzy or dull, use a nourishing mask once a week to restore softness and moisture.

1–2 times a week

Chemically treated, coloured, severely damaged or over-processed hair may benefit from more frequent targeted repair.

2–3 times a week

Fine, weak or thinning hair can use a lightweight reconstructive treatment according to the product directions.

As directed

Targeted scalp treatments should follow their individual usage instructions. Some are rinse-off treatments, while others are designed to remain on the scalp.

Let the condition of your hair determine the schedule. If it begins to feel heavy or coated, reduce the frequency.

Choose moisture-rich masks that help replenish hydration, soften rough strands and improve elasticity.

Use:

Shea Retention

Look for lightweight reconstructive treatments that support strength and body without flattening fine strands.

Use:

Shea Microfuel

Choose an intensive filler treatment that helps reinforce weakened areas and restore softness.

Use:

Shea 18-MEA

Botoliss

Use treatments that replenish moisture while preserving the hair’s natural curl pattern.

Use:

Shea Wavy Curl

Treat the scalp separately from the lengths. Select a targeted ScalpSense treatment according to whether the concern is hair fall, dandruff, excess oil, dryness or irritation.

Use:

ScalpSense

Reassurance